How to Write A Great Article:

Readers come to for great advice — to learn what has worked (and not worked) for other business owners via digital marketing. Here’s how to craft a great advice-drive article:

Step 1: Think of a distinctive angle

After you have a subject in mind, it’s helpful to search our site for related pieces. That way, you can see how it’s already been covered—and how you can take a fresh approach. Think of it this way: is having a conversation with our readers, so your goal is to advance the conversation. Go where it hasn’t gone before!

Step 2: Narrow your approach

At first, you may have a tendency to think big and broad: “5 Ways to Market Your Company”, say, or “Why Your Company Should Start Producing Content”. But before you start writing, dig deeper than that! The most successful stories are narrowly focused—because that enables you to offer specific, tangible advice. For example, here are hyper-specific headlines that attracted a lot of readers: “13 Fun Facts That Will Make Your ‘About Company’ A Lot Less Boring”, “8 Mistakes to Avoid When Naming Your Business”, and “5 Things You Need to Know Before Investing in a Chick-fil-A Franchise”.

Step 3: Be useful—with examples!

The most successful stories in Entrepreneur offer information that entrepreneurs can use now. Be practical. Be instructive. Be clear. And be engaging! Generic information isn’t useful. Advice is always better when it’s accompanied by examples that bring your point to life, and detailed thoughts that help readers appreciate the nuance of your point.

Things That Cannot Be Included In Your Article:
Overly promotional content: Articles are a way to bolster your credibility as a thought leader and expert. They are not a place to promote people, companies or services. Remember, our readers come to Entrepreneur for advice and tips on how to better run and launch their businesses.

Paid links or mentions: This is a serious violation of our standards. Any editorial coverage given in exchange for compensation of any kind will result in deactivation from our site.

Unacknowledged financial relationships: We discourage you from writing about anything you have a financial relationship with, or anyone you have a social relationship with. There may be rare cases in which mentioning friends or business partners is valuable to the article; in that case, check with your editor. If it’s approved, you must disclose the relationship in the story.

Previously published material: We cannot accept articles that were previously published, even if you’ve made some changes to them. We only accept 100% new pieces of writing.

Plagiarized material: This is a serious violation and can result in account deactivation.

Unattributed quotes or information: If you include any information or quotes from other sources, you must acknowledge them. For example, if you cite something that someone said in the New York Times, include that attribution and link to it.

Photos: We cannot publish images we don’t have rights to. Please leave all imagery to us.

What To Expect From Our Editing Process:
Wait time: Publication time can vary — expect 2-4 weeks for publishing. Your editor may have edits or questions that you need to address, and the story may need to be revised before it’s published.

Communication: Editors love writers who are open to feedback and take revisions seriously. If you’re interested, editors can provide more detailed feedback so that you can grow as a writer and most effectively serve the entrepreneurial audience.

Rejections: Editors are here to help your writing shine, but they must also maintain the editorial standards of We reserve the right to edit all content submitted for publication, including grammar, formatting, headlines and length. We reserve the right to reject content for any reason. We also reserve the right to remove any links or content for any reason, including that it’s offensive, harmful, not editorially sound, or overly promotional. Any violation of our policies can result in removal of content or removal from the platform at the editors’ discretion.

Reposting: You can repost your story on your website/blog 10 days after it is published on WebmetrixGroup. We require a link back to the original article on our site.

You can find a short list of our style guide here.